Monday, November 11, 2013


Recently saw that Oii was stocking a new Danish label by the name of Heart&Guts and after taking a quick look I realized it was something we had to check out a bit closer. I thought I would share some close up photographs of the clothes (and yes we had to stock up on another basic long sleeve by ESP no.1 as well so I threw that in the mix as well) to show you the characteristics of the clothes & label.

I have always been weak for the raw look, and Heart&Guts has just that. There is a lot of raw hems and they trademark themselves as Rugged Wear. I love this, and it gives a nice touch especially in boys wear. I fell head over heels in love with their pants and ordered 2 pair of Zlatan Street Pants, in grey melange and Indigo. The pants has drawstring in the waist and a nice button details in the front. The leg narrows off towards the feet and it is easy to roll them up for extra length in wear. Its mix of 95% cotton and 5% elestan makes them nice and stretchy as well. They also have a nice back pocket with print on and two pockets in the front. Their size is spot on with us ordering a 110/116 to my 4 year old (who is around 110cm). We also tried out a Ben Raw Tee in grey, which also has the lovely raw hems in the neck, arms and waist. Great, stretchy quality and soft fabric.

We were very happy with the look of the clothes and have yet had the chance to try them out, but will definitely give them a good test run soon. Best thing I save for last because that is the price range of these clothes. Good news is that they are very affordable with their prices comparing with stores like Zara & H&M. Definitely a label to keep your eye on if you are into clothes with attitude and nice details at an affordable price.

:: HEART & GUTS @ Oii ::

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