Brand Watch | I dig denim AW15/16

When the mailman brings you a parcel like this you know it's a happy day. A few key pieces from the AW15/16 collection from Swedish denim experts I dig denim. We are a big fan of their denims and their collection keeps growing from each season and this time around it's the tiny crowd that also get to jump aboard the denim love train. That's right, IDD is new increasing their line with a baby range. Sizes starts at 56 and goes up to 104.

We chose one of our favourite style jeans, the Alabama in a black wash /  Lauren CP tee in Ash / The Drest Pants in melange grey and a classic Leon Beanie in grey.

For the mum's/women out there don't forget to check out their ace women line! High quality denim, tees and jackets that just sits the way they should!

For more info please visit their website here:
:: I DIG DENIM ::

BRAND WATCH | I Dig Denim AW15/16

As the colder winds have set upon us here in the Southern hemisphere there is nothing better than to have a little sneak peek on some warmer wear for the kiddos. Swedish I Dig Denim is whipping up some nice warm threads and gives us a little look at what their stylish Autumn Winter 15/16 is going to look like.

"The collection is an ode to the way-cool generation. The denim lifestyle is the central theme and it’s not about wearing jeans. It’s about how you wear your jeans. The outerwear we present for this season is a wax coated bomber jacket in moss green and a parka. The colour palette echoes the Swedish west coast landscape – shades of blue and grey, khaki and mint"

New to the season is also that they are launching a baby collection! Yes you can imagine the amazing cute overload as their cool wear hits the smaller sizes! The baby collection consists of trendy jeans, a sweatshirt pant and a t-shirt in soft and comfortable qualities. The baby collection comes in size 56-92 and will be available at their retailers and in their eShop in August. 

:: I DIG DENIM ::