Tuesday, June 9, 2015

BRAND WATCH | I Dig Denim AW15/16

As the colder winds have set upon us here in the Southern hemisphere there is nothing better than to have a little sneak peek on some warmer wear for the kiddos. Swedish I Dig Denim is whipping up some nice warm threads and gives us a little look at what their stylish Autumn Winter 15/16 is going to look like.

"The collection is an ode to the way-cool generation. The denim lifestyle is the central theme and it’s not about wearing jeans. It’s about how you wear your jeans. The outerwear we present for this season is a wax coated bomber jacket in moss green and a parka. The colour palette echoes the Swedish west coast landscape – shades of blue and grey, khaki and mint"

New to the season is also that they are launching a baby collection! Yes you can imagine the amazing cute overload as their cool wear hits the smaller sizes! The baby collection consists of trendy jeans, a sweatshirt pant and a t-shirt in soft and comfortable qualities. The baby collection comes in size 56-92 and will be available at their retailers and in their eShop in August. 


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