Saturday, October 26, 2013

Close Up | I Dig Denim AW13

This is denim on a high level. Swedish label I Dig Denim, has just launched their AW13 collection entitled The Ice Blue Ocean. The label has really tapped into the Scandinavian rawness of the coastline and brought out some amazing washes on all of their new denim lines. My boy was in need of new jeans since he is basically lived in the Chicago model I got him a few years ago, so we picked the new Alabama and Newark model. We couldn't be happier with our choice, both have such great washes, the Alabama being the more straighter leg version with nice worn in details, and the Newark having the cool cut and a slightly softer wash.

Now I wish you could feel the softness of the fabric on these photos because that is one of the major highlights of this label. There is no hard denim fabric at all in these jeans, they are surprisingly soft, almost like a pair of sweatpants, which really makes me want to get a pair for myself! It is like they have already had the first year of being worn for you, and here is your favourite pair of jeans to just hop into (lucky for me they also do adult versions so I am looking into a pair of those soon).

Having just gone through a winter, we were almost hoping this wonderful, thick knitted Torino sweater would have been available sooner, but knowing the Melbourne weather we still have lots of opportunity to wear this and through out the next year as well. There is no scratch in sight with this lovely mix of 40% wool, 30% acrylic, 20% nylon and 10% cotton. 

For more information on where to find I Dig Denim close to you, visit their retailer page on their website. * you can find IDD in Australia at Hipkin.



  1. Replies
    1. Kinga - yes it is! I hope he can have it for a long time! So warm and thick and best thing according to Dante it is "not scratchy!".. :) Did you take this in as well?


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