I had the chance to ask the creator of Two Els, Hollie Kim a couple of questions and here are her answers.
Can you tell us a little about how Two Els started? What is your inspiration, and how did you come up with the name?
I was originally a men's wear designer before I started Two Els. Actually there was about two years gap between my last career and Two Els. I stepped into the fashion world at Parsons and was one of the students with the "Big Dream", becoming a famous designer in NYC. But the reality was not so easy. I had worked here and there but never felt like I found the right place. Then I had my first kid Lana (2yr). Plan changed. I decide to put down everything and stay home for her till she goes to school. Then I had my second one Luhann (1yr). Still staying at home, enjoying the blast moments with my family but there was always something in my mind. Fashion! I couldn't stop thinking about designing and making clothing for the two years of staying home as a mom. Then there was always my amazing husband Jason who encouraged me to have my own clothing line. With his incredible support, even though my kids are still baby/toddler, Two Els really did happened and I can't thank him enough for that.
Two Els clothing mostly get inspired by NYC kids, the way how they look, talk and play. I tried to mix the glamorous and magnetic city atmosphere with vintage feel into the collection with silhouette and color.
Plus I enjoy playing with little details and shapes, keeping the color and pattern simple but eye-catching and hope it all shows in my collection.
I and my husband had so many ideas of our brand name but he came up with this name Two Ls which is from our kids' initial, Lana and Luhann than I changed Ls to Els. That's how we named our brand.
What makes Two Els different from other kids fashion labels?
Two Els is 100% handmade. I put my craftsmanship and joy of creation into every single clothing I make as well as my love for kids. Of course it takes more time and effort to complete them. But that represents how much I care about kids. Even when I pick fabrics, I make sure to put extra time and effort to find the right fabric that is practical yet chic.
If you could describe Two Els in 3 words what would they be?
Chic, glamorous and playful?
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