Tuesday, October 9, 2012
Brand Watch | YmamaY?
New Zealand brand YmamaY? (why mama why?) is a fairly new acquaintance of mine, but I quickly fell in love with the stark contrasts and the wonderful mix of cool and romantic. YmamaY? was born in 2002 in Auckland, simply from an absolute love of creating children's fashion. Although they love cutting edge, they tend to not be slaves to any particular trend, but to create what they truly love.
I absolutely love seeing children's fashion from around the world, because I think you can see so much of their origin in the style of the clothes, and in this case it is very true. It is a little bit tough, very beautiful and most of all it looks like a lot of fun to wear!
YmamaY? has a size range from 0-8. Visit their retail shop at 240 Broadway, Newmarket, Auckland, New Zealand or check out their online webshop.