Just when we moved down to Australia I heard about a label from a Danish friend called Popupshop. It was a new venture from a couple of design students that had a vision of creating basic clothing with sustainably and high quality. Their key words became timeless organics and that is just what they have created. I got in contact with the creators back in 2007 and I bought a couple of items from their first collection. I have been hooked ever since. And so has my kids, the first pair of baggy leggings and denims has been worn so many times that I am surprised they have lasted for two kids. We quickly had to restock on the leggings because they simply are the most comfy sweatpants out there to date.
We also love their great jumpsuits which have enough room to really grow up in. Since their start, they have gone from good to the best when it comes to basics and lately they have ventured into some lovely collections of knits, swimsuits and outerwear that simply has us craving for more. Right now you can find Popupshop at Lilla Company who have just started to stock them - smart choice if you ask us!
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