Tuesday, August 21, 2012

Brand Watch | Yporqué

There is a lot to like about the playful Spanish label yporqué. Born in 2007 in Barcelona The name refers to the question that children ask to no end during their learning age (¿y por qué? ¿y por qué? ¿y por qué? In English Why? Why? Why?) and the idea of the company comes from three women with different educational backgrounds (design, advertising and psychology), who join their knowledge in order to create a children’s clothes brand that, beyond fashion, appears with a very clear concept: a design that bears in mind those destined to wear the clothes, that is, children.

From the start, the big and differential product of yporqué are the stimulating t-shirts; a piece of clothing that intends to stimulate the five senses of the little ones, incorporating sounds, textures, games or glow-in-the-dark images. Currently, and after launching its collections every season in showrooms and international fairs of children’s fashion (Playtime Paris, Pitti Imaginne Bimbo and Kleine fabriek), yporqué has a bigger collection which offers, as well as the stimulating t-shirts, other garments based on the interactive fun concept and the comfortable wear which are the trademark of the brand.

In 2011, yporqué has been recognized by its own city with the BARCELONA FASHION AWARD, creative brand category, that has been given for the first time to a kidswear fashion brand.

They have recently opened up their own online shop, and you can find their new AW12 collection right here.

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