Brand Watch | Mói

I stumbled over this Scandinavian label a couple of days ago and fell right in love with the muted hues and lovely bird prints.  Mói is a cool and urban children’s clothing brand originated from Scandinavia. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place.

This is done through certified production methods, which are responsible, ethical and organic. Mói’s urban design features comfortable garments that can be used by both boys and girls between the ages of 0–8 years. The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.

Mói's first collection is planned to be launched on the 10th of August 2012. The collection is for SS13. Visit Mói's website for more information and how to find stockists who will carry this wonderful new label.

All the photos are property of Mói (courtesy of Rhubarb Republik, Sweden) - All Rights Reserved