Wednesday, August 22, 2012

Brand Watch | Sudo Boys SS12

Somehow Australian label Sudo have managed to channel summer in one big go! It is like they have harnessed the sun into their threads and produced a collection that is completely oozing of sorbet and sweet days in the sun. I love their take on summer (and I am happy to see that there is very little if any neon in sight). There is a Mediterranean feel in the colours and words like breeze and cool is all over the place!

Here is a little sample of what is now available at their online shop for boys. If there is anything specific you like I would recommend grabbing it before it goes (stock is not very large and tend to run out quickly). Sudo thank you for making summer look so good on boys!

Sudo is also available from Minibots & Skip To My Lou.

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