Wednesday, July 3, 2013

Sneak Peek | I Dig Denim AW13

A sneak peek at Swedish denim label I Dig Denim's upcoming AW13/14 collection. We own several of IDD denim products and we are thrilled with their quality. This upcoming collection entitled 'The Ice Blue Ocean' is yet again filled with durable and super stylish denim wear for the kids/teens.

There are three heavy knits that would keep anybody warm through out the cold days of winter, Palermo, Amarillo and Torino. There is also a faded denim sweater called Bastian that has a great look to it. In the line up for autumn and winter is of course also their signature cool jeans - Dehli (raw), Alabama (in grey and black), Madison (for the girls in blue and black), Arizona, Alabama (blue) Arvada (for the girls), Newark (blue and raw), Soho and new is Rio leggins and Daytona pants as well as the raw looking Bastian sweatpants in light grey.

I love how IDD seem to supply the best looking denim wear to such a big age range, starting from size 86 (12 months) and goes up to 164 (14 years) and mama can be happy to because there is also a women's range. The AW13 collection hits stores in August/September.

You can find I Dig Denim in Sweden over at Oii barnkläder and in Australia you can find IDD at Hipkin.


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