Brand Watch | MIMOBEE FW14

Californian label Mimobee (pronounced Me-Mo-Bee) is ramping up the cool with their upcoming FW14 collection. I am in love with how they seem to have tapped into a natural, relaxed and comfortable style.  Mimobee isn't about over-designed clothes, loud prints and colors, and graphics. No more bling! They design basic, yet stylish clothes, with strong design points, so that kids can just be kids....but with a cool sense of style

All their garments go through a pre-washing process to take out the shrinkage. They also add two extra washes to soften up the fabric. It gives their garments a washed vintage-y look and feel.  Super soft. How can you go wrong with garment names like Obi Wan Poncho and Biker Sweat? 

For more info on Mimobee and where you can buy their current range visit:

:: MIMOBEE ::