"The collection is an ode to the way-cool generation. The denim lifestyle is the central theme and it’s not about wearing jeans. It’s about how you wear your jeans. The outerwear we present for this season is a wax coated bomber jacket in moss green and a parka. The colour palette echoes the Swedish west coast landscape – shades of blue and grey, khaki and mint"
New to the season is also that they are launching a baby collection! Yes you can imagine the amazing cute overload as their cool wear hits the smaller sizes! The baby collection consists of trendy jeans, a sweatshirt pant and a t-shirt in soft and comfortable qualities. The baby collection comes in size 56-92 and will be available at their retailers and in their eShop in August.
:: I DIG DENIM ::