minä perhonen

A good friend of mine recommended me to have a look at Japanese fashion label minä perhonen. After just a quick look I was instantly inspired to create! There is no limit to this brand. You can find inspiration in all areas, illustration, furniture, accessories, fabric, fashion all while just looking at their creations. The name means I Butterfly in Finnish, clearly inspired by Scandinavian design. The clean lines and shapes walk softly hand in hand as does the light mellow colours and the soft shades.

The head designer and label founder Akira Minagawa's quirky prints is also available to buy in a book form, from Selvedge.