Every time I get a glance at a new collection from Swedish I Dig Denim, I get a little bit homesick. The blue light, the atmosphere, the denim. It instantly brings me back to a familiar feeling and the mutual love for denim as a staple fashion favourite!
I Dig Denim's Spring and Summer 16 range is filled with some special 'must haves' for both young ones and women. We have fallen head of heels in love with their new Norton bomber jacket in a great new denim colour. Other favourites are the Alabama and Arizona blue denims for the boys and the cool Zoe dress, Bonnie jumpsuit and soft Belle Sweater with raw hems for the girls.
There are so many instant and timeless classics in this collection, and the baby selection are just too darn cute! Think mini denim and cosy sweat basics. I will definitely show you some of that range too soon. For women there is a lot of great new pieces coming too. The denim fit is just perfect and the tops are instant favourites that you seem to choose every time you make a choice in the wardrobe.
The new SS16 range drops in stores around the end of February.
See the whole collection here // SS16 COLLECTION
SHOP current collection here.
The campaign is wonderfully photographed by Hans Ericksson.