Brand Watch | Lion of Leisure

Sometimes you want to write about a label simply because you can see how much time they spend on details and quality. This is one of those times. Lion of Leisure hails from Antwerp in Belgium and is a small, independent kids clothing brand. Started by designers Matthew Grove and Saskia Solberg, all their products are printed by hand and in 100% Organic cotton (GOTS certified). Each t-shirt is printed with biodegradable ink and packed in an re-usable 100% organic cotton bag.

I love the fact that they have focused on local craftsmanship and make garments that look and feel special with a graphic identity inspired by their own detailed, whimsical animal illustrations with a humorous twist to them. It is also a great bonus that the tees are unisex. We got the chance to try out two of them and my kids picked the Lion Logo tee and the Fox T. The graphic, illustrated print is something that definitely struck a cord with the kids and they can't wait to try them out.

Besides t-shirts they also make some great looking animal pillows/toys and tote bags that also can be found in their etsy shop. Another retailer that stocks Lion of Leisure and ships worldwide is Orange Mayonnaise.

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:: LION OF LEISURE ::